MODULE 1: Your Lightbulb Moment
This module will soon likely be waiting for you in your Members Area once you connect so that you can jump in right away.In Module 1, we'll focus on:
Selecting your Experience Product Masterclass so that it becomes the very lucrative offer you can make at this specific time in your enterprise, the product which will allow you to create the greatest impact while delivering you the greatest gains in the simplest way possible.
Making your own personalized"Idea to Market Blueprint" so you know exactly which steps you will need to consider and when to take them. Not knowing the ideal action is a massive reason people procrastinate and take to create progress that is simple.
Two advertising techniques which are vital that you understand as you make the basis for your goods. Both will keep you from spending a lot of time working on a thing people don't really want to purchase, and help you hone with certainty about the perfect product for you to create about what they really want and will need to achieve the result they most desire.
MODULE 2: Nailing Your Own Offer
Once you decide on the type of merchandise that you want to create... it doesn't matter how great your product is if you can't get people to buy! That's why we begin with producing the most powerful marketing message and placement possible before you create your product.In other words, how can you create your product irresistible so individuals can't help but say yes?In this Module, we'll work into:
Develop your offer's facets that are shown to acquire more and more folks to say yes, such as social proof, bonuses and urgency that is actual.
Craft Product Origin Story , 1-sentence Product Mission, and a persuasive Future Self.
Workshop your manufacturer so that you may stand out, grab attention and exude authority and credibility from the next people land on your page.
Plug into our Experience Product® naming templates to bust.
MODULE 3: CRAFTING THE ideal EXPERIENCE
This Module is based round the anti-perfectionist"Earn as you Learn" way of product creation... so you do not need to make a great deal of videos, PDFs, and other resources directly off the bat (if you don't wish to). In this Module:
Discover 12 different"Quick Product Generation" plans... so which you are able to choose those which work best for your company, your offer, and your style. Utilizing these, you should have the ability to complete the blueprint for your Expertise Merchandise ® in less than two weeks.
Find out how to collaborate with clients, students and your customers throughout the procedure. You will be aware of what they don't know, what they fight with, and what is not working for them as they'll let you know so, which means you're sure to end up with the best product for them, NOT the product that you think is ideal for them.
Create your Expertise Escalation Strategy -- This is where we incorporate the 10 Core Adventures. We are going to create your picture outline on how best to draw your clients & pupils in the way into your Expertise Product.
MODULE 4: Expertise Marketing Essentials
This is when you stone your first Experience advertising campaign made to fill your Expertise Product, Application, Course or 1-on-1 coaching, consulting or service provide.
The 6 major Experience advertising campaigns that are proven to work for a vast array of business models and businesses. (Note: A number of these can cost you nothing to apply, and that means you won't need to devote a huge amount of money on advertising.)
How to select the best advertising and marketing effort (or campaigns) to your company model and stage of company. And once you get it rollingup how to utilize the ability of 1.1, where your clients begin selling your products FOR youhave to perform less marketing and still grow your company.
Why"Experience Marketing" helps you stick out in a strong, unique, interesting, innovative and engaging way to your perfect clients, which is MORE than half of the battle in the current noisy marketplace.
Our suggestions, templates, and scripts... basically all you require for a whole and unique-to-you Experience Marketing effort intended to bring you all of the customers you can handle.
MODULE 5: Blame the Wow
In this Module, we'll cover:
To deliver an unforgettable Experience product which keeps your clients receiving results and engaged.
The key components to creating the"warm snuggy blanket" making your Expertise Product such a wonderful experience, creating a bulk of raving fans who'll achieve amazing results.
The way to create an Experience that engages ALL your students, clients and customers immediately and keeps many of them as possible until the conclusion of your program -- MAXIMIZING the odds of their achievement, and repeat purchases.
"Within EPM, at that eight week interval, we left $64,000. And in the end of the eight weeks of that launch out, we left a bit. So far, we've ran two classes on top of the very first course, totalling our whole income from the beginning of EPM to today, '' 270,000... not adding the personal customers that we worked with and also people who want to take it to another level. It's been a hurry.
Now we have people literally all. And we also have a flexibility in our program we would haven't otherwise had when we had a traditional brick and mortar dental clinic that means that we can take our kids to school, we could simply carry them to swim lessons, we could go for a stroll together in the afternoon.
All these things that for me personally I had thought that you just get those things as soon as you're retired. We do not have to push off on living our life that we may actually have life now."
"Ahead of EPM I had a training business that has been primarily training videos. Plus it was just blah. 80% of my students didn't make it.
I was looking for a way to really create students complete the program. And she talked about the experience merchandise and then I stumbled upon the plan of Marisa and I was like'oh my goodness, that is precisely what I've been waiting for.'
I had spent 18 months looking every instruction out there and 90% of them I did not complete. So I had been skeptical. I did literally give my final $ 2,000 to Marisa and grabbed my fingers.
After EPM my company just took off. I moved from not earning any money to having. I'm not reluctant to show up to work, I am not afraid to talk, I do have leadership skills, even though my company didn't think I did. I'm coaching executives to what I have to offer you, and that they respect me and listen. So it's beautiful.
It offers you all that you want from beginning to end to launch a product. Tools which you could use as you are studying and you may earn as you know. So I say go for it.
Four months in and I signed up my customer and that has been $100,000 for six months. After EPM, I added another and was able to find that up to a year. Thus from zero to 6 weeks, I got a quarter million dollars.
I feel great. I'm glad. It changed my life"
"I loved the dedication to quality, that dedication to seeing that the job she was doing can alter her business and bring different individuals within her business along. You understand when you get five weeks of a hour in the coach and sign up for a training or something online?
EPM had been the end of that spectrum. I received a lot."
"On the very first day of the launching I attained mission accomplished! And at the end of launching, I had signed up an incredible 23 people, totaling $11,974 in sales. I never imagined I'd be quite so successful! Definitely worth the investment."
"I'd been stuck at a plateau in my healing business for a number of years, wanting to move away from one-to-one sessions and reach more individuals. Even though effective, I had been maxed out, frustrated and tired. What I lacked was a'front door' that could bring people in. I knew I wanted it, but didn't know how to shift how I presented my work.
EPM turned out to be what I wanted to translate my own expertise into something people could understand and would want to purchase! The course gave me the tools to start thinking about my product in a completely different way and flagged the flaws in what I had been creating before up.
On the day of the launching I reached mission accomplished! And by the end of launch, I had signed an 23 individuals up, totaling $11,974 in sales. I never imagined I would be so profitable! Definitely worth the expense.
It's well worth noting that a range was for several a long time in my list. My inventions hadn't tempted them, but they were ready to invest in my own EPM merchandise. This shows that what I produced on EPM was vastly more appealing than what I had done previously."
"I had any major crisis of confidence throughout the app and my trainer was there to talk through them and refocus me about moving ahead and not getting stuck. I'm a tiny perfectionist and get bogged down at the particulars that are little, slowing and halting my progress. With EPM, I really internalized that done is far much better than ideal (and is still very great ) and to iterate my approach to achievement ."
I feel great. I am happy. It changed my life"
"The difference with this program, has become the degree of live interaction, momentum and connection made by Marisa's staff, coaches and supportive community members. It's been intense and epic! This specifically was the reason I am rather proud of how much progress I made; that was in the previous 8 weeks compared to the last 4 years."
When You Join EPM... You Will Also Get Access To:
In establishing any course, the one most important step is to clearly identify precisely who must purchase it before you do anything else. That market has to be passionate about getting their problem resolved, willing and ready to spend money to resolve it, large enough that your company can be rewarding, and easily accessible through promotion.
This bonus shows you how to pick the perfect niche for you, and understand, beforehand, how big, profitable, and responsive a market will be.
And, as you're going to do this right from the gate, everything you do from there on, issue identification, product development, marketing and product delivery will soon be laser-targeted at that niche and its requirements, making them flock to you along with your merchandise.
Whether you don't have a very clear thought or you've passions and TOO MANY thoughts, this incentive will lead you throughout the practice of picking THE right market for you and your marketplace right now so that you can begin creating your Expertise Merchandise.
Having the ideal market is the gap between getting nowhere and fighting for many years, and stepping onto the elevator. This bonus will be accessible for you as you invest in the course so I recommend starting here.
Obtaining ninja at one time selling is easiest and the fastest means to hit mission accomplished due to the CRITICAL real-world feedback you will receive on which people think of your Experience Product.
This 3-module crash course will change you into a selling ninja, with no sense"salesy", pushy or slimy in any way.
Envision your sales conversations as experiences wherever your prospects feel like they have the better end of the deal, and are excited to give you their credit card.
This bonus class will direct you through your registration conversations, with whatever you need to find prospective clients to say YES!
BONUS #3 Expertise Marketing & Tech Bundle ($2,056 VALUE)
The way to Name Anything Guide -- Learn how to create a title for any of your programs, trainings and courses that are internet.
Ultimate Product Branding Guide.
Royalty-Free Font Palette Bundle -- Move out online with fonts which express your own style.
Free business account with Heroic -- you may want to discuss your goods online Once your Experience Merchandise is created by you. You're getting a web site builder we've personally invested in that attracts you agency-level layout and massive conversion so you may have a site you are proud of (which makes you cash, too).
3-hour Get-Your-Site-Done Workshop -- We've reserved an exclusive seat for you at our workshop (hosted by me and my business associate Murray) so you can be sure that you'll be able to rapidly build any web pages that you need to cultivate your small business and sell your merchandise.
Free PLR.me Account -- Access done-for-you ebooks, slide decks, posts, graphics, direct magnets, worksheets, checklists, mails, and more, on almost any topic, professionally written by a US or Canadian author which it is possible to take and use"as is", or create as many changes or upgrades as you wish.
3-month Thinkific Account -- Thinkific membership sites are packed with gamification, progress tracking, student participation instruments, and everything you need to make and promote an awesome experience for the pupils.
BONUS #4 3-Hour Laser Coachathons with Me during each of our two Break Weeks ($4,500 VALUE)
Get training from me on your advertising your offer, or anything Experience Product® related that you'd like to receive my mind that was tactical to concentrate on.
I bill my time since I get such results for my customers, sometimes in just minutes. I have been known to address my customers' small business issues, create hot product hooks, rename their company, funnels construction their entire merchandise offerings, and reevaluate their line, all in a single call.
BONUS #5 One Complimentary Ticket to My Annual Flagship Event -- Message to Money LIVE
Establishing your Experience Product that is lucrative will be only the start of what's possible in your enterprise.
Message to Money Live picks up where EPM ceases, and we'll spend 3 times working on your whole online business. You are going to be joining me here in sunny Los Angeles, marketing and the business strategies to make it happen, and in which we'll identify and craft your own personal marketing message, make an experience product suite that has people needing more.
If you think working with me in EPM will be powerful, simply wait till you see exactly what you'll take away after getting to perform on your company for 3 days!
MISSION ACCOMPLISHED BONUS: Talk! The Way to Use Talks & Webinars to Boost Your Company Don Crowther ($997 value)
Your voice is one of the most effective tools which you have... and it is time to learn to talk out! That's why I've assembled a super trio of trainings which includes my Reverse Webinar Campaign, my Captive Audience Campaign and Don Crowther 's How to Promote Utilizing Webinars.
You'll have everything you need to create and deliver an amazing live talk or webinar to receive people to your schedule, without ever feeling pushy or salesy... and, once you combine this incentive with Earnings for Superheroes, then you're going to be an unstoppable marketing system, in a manner that feels entirely natural and simple.
GRADUATION BONUS: Lifetime permit to utilize the Expertise Merchandise ® trademark
($1,000/yr worth )
We've officially trademarked the term"Experience Product"® together with the US Patent and Trademark Office. There is such a buzz round Experience Products® today that we've already seen plenty of copycats spring around attempt to satisfy the requirement that is new that is huge.
However, if they have not been through the Experience Merchandise Masterclass by Marisa Murgatroydthe odds are strong that they are not selling a true Experience Product® which their customers can count on to encourage their achievement.
That is why I'm giving a life license to use the Expertise Product ® signature when describing your goods to you. The fee to license a trademark similar to this has already been estimated at $1,000 per year, but as an Experience Product Masterclass by Marisa Murgatroyd graduate, you'll have a life license, and we'll really send you a bodily permit in the mail that says that.